December 9, 2024

Shake It Off

Conquer your fear of public speaking and present like a pro

Do you have glossophobia? It’s the fear of public speaking, and the chances are pretty good that you have it. Surveys indicate that few businesspeople are immune to the fear of public speaking, with between 72 to 75 percent of the population admitting they have at least a mild fear of speaking in public.
Public speaking skills are critical for CPAs, because they often need to present information and deliver speeches at events like board meetings, CPE conferences, and CPA chapter meetings. Speaking at such events is an excellent way to boost your business and build relationships within the industry.

If one of your goals for 2025 is to book a speaking engagement, but fear is holding you back, follow these tips to get prepped.

 

Practice. If you’re preparing a speech or presentation, practice it on small groups before you deliver it. Start by talking to a few colleagues and friends and build up from there to elevate your confidence. Ask listeners to critique you, and take their constructive criticism. You also might consider taking a video of yourself delivering the speech. When you rewatch the video, don’t just listen to what you said. Critique your nonverbal delivery, including your posture, movements, and whether you make eye contact with the (fake) audience. Also look out for repetitive movements or distracting habits, such as spending too much time looking at the screen.

 

Tailor the speech to your audience. One of the most important ways to assure success is to create a connection with your audience, which starts with understanding their needs and preferences. Take some time to research the audience you’ll be speaking in front of so that you can anticipate their questions and concerns before you take the stage. Understanding who you’ll be speaking to, and their level of expertise with the subject matter, will guide you to use appropriate language and stories that will resonate with them. Example: If you’re presenting to CEOs, you’ll likely strike a more formal tone than say, a group of young professionals, who might appreciate a more relaxed tone.

 

Get training. Consider joining a group like Toastmaster International, which offers opportunities to hone your speaking skills in a friendly environment. Or, sign up for a local public speaking class to further your skills. Even when you’ve overcome your fear of public speaking, strive to continue to improve. By studying your favorite speakers, you can gain insight into what makes a successful speech and develop your own techniques for engaging your audience. Many TED Talk presenters are masters of public speaking, and you can also find examples of accomplished speakers through Toastmasters. Pick a few of your favorite public speakers and attempt to discern what makes them great. For instance, former President Barack Obama has been heralded as an excellent speaker in part because he has a calm, deliberate speaking rate and pauses as he takes the audience into a deeper, engaging conversation. Motivational speaker Tony Robbins, on the other hand, engages audiences with his high energy level and powerful storytelling. Pick a style that works for you and practice it.

 

Don’t sweat it. Remember, nervousness is normal as you’re getting ready to hit the stage. Don’t be too hard on yourself if you find your voice quivering or your palms sweating. And if you make a mistake or don’t wow the audience your first time around, don’t despair. Public speaking gets easier over time, with practice. Keep at it: Once you get comfortable in your own skin, you’ll be impressing audiences in no time.

 

Collemi Consulting leverages nearly three decades of experience to provide trusted technical accounting and auditing expertise when you need it the most. We regularly work with CPA firm leadership to help them develop and deliver the right training programs for their teams. To schedule an appointment, contact us at (732) 792-6101.


Looking up at a group of tall buildings with a blue sky in the background.
By Jennifer Ruf April 30, 2025
The wave of mergers and acquisitions in the accounting industry over the past five years or so shows no sign of abating as small and mid-size public accounting firms seek to gain the size that lets them invest in new technology and recruitment, and gain other advantages of economies of scale. While there are lots of arguments to be made in favor of joining forces with other CPA firms, it’s still a fraught process with many potential hurdles. And it’s not just other public accounting firms doing the merging and acquiring. The private equity firms that have been rolling up small and mid-size CPA firms into larger ones come with plenty of benefits, notably the ability to make the investments needed to compete at a time when automation and artificial intelligence (AI) are bringing a sea change into the accounting business, and competitors are getting bigger. But they also come with their own baggage, such as questions of conflicts of interest and compliance with the auditor independence rules, as well as a focus on the more profitable tax and advisory service side of the firms. The money from an acquisition can be enticing, but it’s important to go into it knowing that there’s a price to be paid for it, and what that price is. And how to go about paying it if you do decide to join forces with a private equity firm. Private equity pros Private equity firms have been competing to invest in large public accounting firms, but also to buy out and roll up small and mid-size firms for two core reasons. One is a steady and predictable revenue stream, particularly on the audit side, which is very enticing to them. The other is the revenue potential of expanding the more lucrative tax and consulting side of the business. But they also see the opportunity to grow the CPA firms and make them more profitable by investing in things like staff training, recruitment and cutting edge technology like AI that can transform the accuracy and efficiency of audit processes. And, of course, strategic acquisitions that can further strengthen the business. Another thing they can do is centralize certain auditing tasks like data processing or routine testing, even moving it offshore for cost efficiency. This can give the core auditing team more time for the deep dive and the ability to focus on more value-added services. Private equity cons On the con side, the focus on consulting can lead to the auditing quality side being given less priority for investment and growth. With a focus on short-term profit, private equity funding can come with pressure to focus attention on the higher margin consulting side of the business. Private equity firms are often eager to scale up the tax and consulting sides of the business, to the point of sometimes creating an alternative practice structure (APS) by investing in or acquiring just those parts of a firm and leaving the audit side, with its need for independence and smaller margins, alone. Which calls into question the benefits of a private equity investment, at least on the auditing side of the business. Then there’s the threat to auditor independence of having an owner or partner with a large portfolio of companies like tech firms that can provide other services to audit clients. And even when there is no actual threat, these perceived conflicts of interest can be a red flag to audit regulators and standard-setters. Private equity questions When you’re looking at an investment or acquisition by private equity there are questions to be asked that aren’t always obvious, or at least that don’t have simple answers. It’s easy enough to start a conversation about auditor independence and the appearance of impairment or conflicts of interest with the auditing side of the business, but it’s also easy enough to promise that these issues won’t be a problem. You have to be aware of the other types of services that they're planning to provide to that same client, because that could have an impact on whether or not you can perform the audit or the review work that you’re doing without violating the AICPA’s Code of Professional Conduct. That’s particularly true with small CPA firms focused on the auditing side of the business instead of consulting, which will suddenly find themselves paired with a large and aggressive tax and consulting business. But whatever size your practice is, you’ll have to update policies and procedures and be cognizant of the need to create an infrastructure that acknowledges the potential conflicts that come with a private equity firm’s offer. Collemi Consulting leverages nearly three decades of experience to provide trusted technical accounting and auditing expertise when you need it the most. We regularly work with CPA firm leadership to help them reduce risk and maximize efficiencies. 
By Jennifer Ruf March 24, 2025
As audit season is in high gear, it’s important for auditors to step back and plan how they are going to audit a client’s books and records. What are the red flags you’re looking for when it comes time to throw open the books and look through a huge swath of journal entries to pluck out the ones that are questionable, and need to be questioned? First off, it’s important to understand how journal entries are created at the company being audited. For an auditor, that means looking at the internal control environment to understand how a journal entry is created: Who’s authorized to create one and who can create one. You have to understand the process. How does it start and how is the entry eventually recorded onto the financial reporting system? Once you know that, you can determine whether someone can come in and override the system, or if someone can pretend to be someone else and start recording journal entries onto the system. That will help you figure out what to look for to decide what entries to pull out and ask management to get back up information to support and validate those entries. Finding the needle The key here is not to just go through the mechanics, but to really go through the exercise so you can determine if management is playing games in the recording of those transactions. You have to be able to get comfortable with that, and that means you need to be able to document what you’re looking for. Because what the auditor is really doing is looking for a “needle in the haystack”, to identify the transactions that don’t look right, that don’t make sense in the ordinary course of business. For example, if the business is not open on weekends, are transactions being posted on a Saturday or Sunday, or even on holidays? If you see rounded numbers or accounts that are seldom used, those can be red flags as well. Sometimes it can be as simple as asking managers and others like accounting, data entry and IT personnel if they’ve observed any unusual accounting entries. Depending on the size of the company and scope of the work, you might need to use computerized audit software program — some of them with AI built in — that can scan the entries to identify anomalies. Red flags When an auditor is looking for evidence of management override of controls, they can look for some of these 12 red flags indicators: ● Top-side entries ● Entries made to unrelated, unusual or seldom-used accounts ● Entries made by individuals who typically don't make entries. ● Entries recorded at the end of the period ● Post-closing entries with no explanations ● Entries made before or during the preparation of financial statements with no account numbers ● Entries that contain rounded numbers or a consistent ending number ● Entries processed outside the normal course of business ● Accounts that contain transactions that are complex or unusual in nature ● Accounts that contain significant estimates and period-end adjustments ● Accounts that have been prone to errors in the past ● Accounts that contain intercompany transactions When testing non-standard journal entries and other adjustments, you should look for documentary evidence indicating that they were properly supported and approved by management. Finally, remember that while most fraudulent entries are made at the end of a reporting period, you shouldn't ignore the rest of the year  Collemi Consulting leverages nearly three decades of experience to provide trusted technical accounting and auditing expertise when you need it the most. We regularly work with CPA firm leadership to help them reduce risk and maximize efficiencies. To schedule an appointment, contact us at (732) 792-6101.
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Man with hand by his ear straining to listen.
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